Digital entertainment marketplace Eneba has revealed a new set of data that provides insight into a new generation (new-gen) of gamers. In their latest survey, 40% of players said that a game only becomes worth buying with a steep discount.
As game prices climb, deal-driven consumption is no longer a fringe habit. It’s the central force shaping today’s $85 billion games market.
It’s no longer a niche tactic to look for discounted Steam keys. According to Eneba’s survey, 48% of gamers rank price as the most important factor when making a purchase. This is above other factors like graphics, online reviews, or platform exclusivity.
The stereotype of the impulsive gamer chasing the latest AAA release is fading. Instead, a methodical, value-first mindset thrives: wishlists get longer, impulse buys get rarer, and deals dictate demand.
This isn’t just belt-tightening. As more new-gen players jump across PlayStation, Xbox, and PC, 70% say game deals tempt them to be less loyal to any single system. Loyalty is migrating: not to brands, but to bargains.
With platform exclusivity losing its grip, discount culture is democratizing access. Cloud gaming and cross-platform play remove barriers, encouraging players to shop around and compare value. Xbox is already making moves to align itself with this new landscape – sharing its biggest titles, such as Forza Horizon 5, with PlayStation gamers.
Publishers who rely on brand allegiance, early hype, or locked ecosystems are up against a consumer base that increasingly waits, compares, and pounces when prices drop.
Eneba’s strategy isn’t about opportunistic sales but about architecting a discount-driven ecosystem. Every element, from Steam keys to subscription discounts, global payment options, and strong buyer protection, is designed for the discerning gamer who won’t settle for second-best deals.
Eneba is built for everyone seeking accessible and better-priced gaming. As budgets tighten and prices continue to rise, latest research shows that value has shifted from a perk to the baseline, a trend expected to grow.
About Eneba
Eneba is a digital entertainment marketplace that has served over 15 million buyers. Founded in 2018, Eneba has rapidly grown into a trusted ecosystem for gamers with game keys, gift cards, and mobile top-ups at the best prices, backed by robust customer support and fraud prevention measures.
SOURCE: LONDON, June 03, 2025 (GLOBE NEWSWIRE)
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