The witches of Oz are back — and so is a whole new wave of magical merch.
With Wicked: For Good set to fly into theaters on November 21, 2025, fans are already feeling the gravitational pull toward all things green, pink, and glam.
The follow-up to the box office smash Wicked — which enchanted audiences, critics, and awards voters alike —once again stars Cynthia Erivo as the fierce and misunderstood Elphaba, as well as Ariana Grande as the bubbly, bedazzled Glinda.
While the first film scored major wins at the 2025 Oscars, including Best Costume Design and Best Production Design, Wicked: For Good promises to take us deeper into Oz and the complex friendship at the heart of it all. But let’s be real: half the fun isn’t just watching the movie, it’s wearing something Wicked-inspired while doing it.
And good news, fellow Ozians: The Wicked: For Good merch game is bigger and more bewitching than ever. From dazzling dolls and glittery Little Golden Books to statement-making shoes and satchels, the Wicked: For Good collaborations are here to help you live out your Broadway-core dreams, one emerald-tinted item at a time.
Here are some of our favorite must-have Wicked: For Good merch collabs you can shop (or pre-order!) now.
You don’t need a wand to make magic happen — just one of Mattel’s new Wicked: For Good collectible dolls. Designed with incredible attention to detail, the latest Glinda and Elphaba dolls feature screen-accurate costumes from the upcoming sequel. Ariana Grande’s Glinda sparkles in pearly pastels and tulle, while Cynthia Erivo’s Elphaba rocks a darker, moodier look that even Madame Morrible would envy.
Price: $43.19 at Amazon
Price: $43.19 at Amazon
Calling all master builders: LEGO’s Wicked sets are straight out of Oz. Choose from the Glinda & Elphaba Visit Munchkinland diorama or the striking Emerald City Wall Art, which turns Elphaba’s iconic flight into a buildable masterpiece. With mini-figures, pop-up scenes, and plenty of brick-based drama, it’s the perfect gift for kids and collectors alike.
Price: $159.99 at LEGO
Price: $69.99 at LEGO
There’s no better way to celebrate Wicked: For Good season than with some cozy, character-inspired gear — and the NBCUniversal Shop is delivering just that. Their latest merch drop features exclusive pieces that channel the spirit of Oz, including a standout Elphaba & Glinda Enchanted Elements sweatshirt that’s equal parts comfy and magical. Whether you’re heading to the theater or lounging at home, this collection is made for true fans.
Price: $49.95 at the NBC Universal Store
Price: $34.95 at the NBC Universal Store
Counting down to Wicked: For Good just got a lot more magical. Insight Editions has released two advent calendars — one premium, one budget-friendly — packed with goodies like mini salt-and-pepper shakers, enamel pins, bookmarks, stickers, and more. Bonus: There’s also a gorgeous Wicked-themed tarot deck and stationary set if you want to write your bestie a heartfelt letter “for good.”
Price: $32.54 at Amazon
The Wicked universe isn’t slowing down anytime soon. Cambridge Satchel Company already has pink-hued crossbodies worthy of Glinda herself. Vera Bradley’s collection brings an everyday elegance to emerald and blush travel bags. And BoxLunch’s Shiz University varsity jackets? Absolutely spellbinding for cozy fall fits.
With its jaw-dropping visuals, emotional storylines, and unforgettable performances, Wicked: For Good is poised to be one of the biggest movie events of the year. But even before the curtain rises, the merch is already flying off shelves.
So whether you’re team Glinda, team Elphaba, or just love a good collectible, there’s never been a better time to indulge in a little Oz-approved retail therapy.
The post ‘Wicked: For Good’ Is Soaring Into Theaters Soon — Here Are the Best New Merch Collabs to Shop Right Now appeared first on The Real Deal by RetailMeNot.
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