{"id":227920,"date":"2024-06-16T16:42:12","date_gmt":"2024-06-16T16:42:12","guid":{"rendered":"https:\/\/newhampshiredigitalnews.com\/index.php\/2024\/06\/16\/the-new-clean-mascara-gwyneths-obsessed-with\/"},"modified":"2024-06-16T16:42:12","modified_gmt":"2024-06-16T16:42:12","slug":"the-new-clean-mascara-gwyneths-obsessed-with","status":"publish","type":"post","link":"https:\/\/newhampshiredigitalnews.com\/index.php\/2024\/06\/16\/the-new-clean-mascara-gwyneths-obsessed-with\/","title":{"rendered":"The New Clean Mascara Gwyneth\u2019s Obsessed With"},"content":{"rendered":"


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The New Clean Mascara Gwyneth’s Obsessed With<\/h1>\n
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Written by: Jean Godfrey-June<\/a><\/p>\n

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Published on: June 16, 2024<\/p>\n<\/div>\n

\n \"Gwyneth<\/p>\n
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Most of Gwyneth\u2019s mascara experience has been on the red carpet, in movies, or at big events. \u201cWhen you need a really major mascara\u2014as I do on the red carpet\u2014you need one, but I\u2019d never found a clean one that did the job,\u201d she says. \u201cAnd day-to-day, I don\u2019t often want a dramatic look. What I do want is full, defined, healthy-looking lashes.\u201d<\/p>\n

Creating a does-it-all clean mascara (clean is especially important with mascara, as your eyes are a direct portal into your body) was a journey. But we did it: The new Featherlash Lifting Serum Mascara is a treatment serum and plush, blackest-black, super defining mascara in one.<\/p>\n

\u201cWhat I love is you can do one coat for everyday situations and then three or four for big events in your life,\u201d says Gwyneth.<\/p>\n

Combining the best of both color and care, the mascara-meets-lash-serum supports lash health while it gives you inky-black, lifted, ultraconditioned lashes. And the patented brush gets at every lash for a wide-awake look.<\/p>\n<\/p><\/div>\n

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    \n \"goop<\/p>\n
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    goop beauty<\/h4>\n

    Featherlash Lifting Serum Mascara<\/em><\/p>\n

    goop, $28\/$25 with subscription<\/p>\n

    SHOP NOW<\/div>\n<\/p><\/div>\n

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    \n \"quotation\"<\/p>\n

    I\u2019m amazed this formula is clean. Your lashes just look incredible\u2014lush, inky-black, never smudgy. And it\u2019s a full-on treatment serum, too. I\u2019m obsessed.\u201d<\/h2>\n

    \u2014Gwyneth<\/h2>\n<\/p><\/div>\n

    \"Gwyneth
    \n \"Gwyneth
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    instant benefits<\/h4>\n<\/p><\/div>\n

    Builds for Lifted, Volumized, Longer-Looking Lashes<\/h2>\n

    Lush, inky-black, and smudgeless: The mascara wakes up your whole face, whether you like a natural look or a super flirty one. A single coat delivers natural-looking definition right away; further coats up the drama significantly. The patented tapered brush gets to even tiny corner lashes to define and open up the eyes.<\/p>\n<\/p><\/div>\n

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    97%<\/h2>\n

    said their lashes looked instantly lifted and volumized.*<\/p>\n<\/p><\/div>\n

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    94%<\/h2>\n

    said their lashes looked twice as long.*<\/p>\n<\/p><\/div>\n

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    94%<\/h2>\n

    said the brush reached every lash.*<\/p>\n<\/p><\/div>\n

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    97%<\/h2>\n

    said the formula lasted all day.*<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

    *Based on a four-week third-party consumer-perception study of 34 women ages 30 to 55. <\/p>\n<\/section>\n

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    The Magic Combination: Brush + Formula<\/h2>\n

    Made with a unique patented tri-cut brush with a tapered end and a wide end, Featherlash defines, lifts, and gets every lash (as it treats) for beautiful definition that lasts all day. It\u2019s also remarkably easy to build and remove.<\/span><\/p>\n