{"id":296831,"date":"2025-07-14T22:24:03","date_gmt":"2025-07-14T22:24:03","guid":{"rendered":"https:\/\/newhampshiredigitalnews.com\/index.php\/2025\/07\/14\/ceo-brian-niccol-gets-tough-demands-starbucks-workers-return-to-the-office-or-hell-pay-them-to-leave\/"},"modified":"2025-07-14T22:24:03","modified_gmt":"2025-07-14T22:24:03","slug":"ceo-brian-niccol-gets-tough-demands-starbucks-workers-return-to-the-office-or-hell-pay-them-to-leave","status":"publish","type":"post","link":"https:\/\/newhampshiredigitalnews.com\/index.php\/2025\/07\/14\/ceo-brian-niccol-gets-tough-demands-starbucks-workers-return-to-the-office-or-hell-pay-them-to-leave\/","title":{"rendered":"CEO Brian Niccol gets tough, demands Starbucks workers return to the office\u2014or he&#8217;ll pay them to leave"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/fortune.com\/img-assets\/wp-content\/uploads\/2025\/07\/GettyImages-2217512119-e1752521494355.jpg?w=2048\" \/><\/p>\n<div data-cy=\"article-content\">\n<p><a href=\"https:\/\/fortune.com\/company\/starbucks\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/starbucks\/\" class=\"sc-19cc8fd2-0 iHosVH\">Starbucks<\/a> has <a href=\"https:\/\/fortune.com\/2025\/07\/14\/starbucks-ceo-brian-niccol-return-to-office-4-days-remote-work\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2025\/07\/14\/starbucks-ceo-brian-niccol-return-to-office-4-days-remote-work\/\" class=\"sc-19cc8fd2-0 iHosVH\">announced a significant shift<\/a> in its workplace policy, <a href=\"https:\/\/about.starbucks.com\/press\/2025\/message-from-brian-reestablishing-an-in-office-culture\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Go to https:\/\/about.starbucks.com\/press\/2025\/message-from-brian-reestablishing-an-in-office-culture\/\" class=\"sc-19cc8fd2-0 iHosVH\">requiring corporate employees<\/a> to work from the office at least four days a week starting in October 2025. This is an increase from the previous three-day requirement and is part of the company\u2019s broader turnaround strategy. The new policy also mandates that all corporate \u201cpeople leaders\u201d must relocate to either Seattle or Toronto within 12 months, a move that could impact hundreds of employees. Those unwilling to relocate will be offered a voluntary exit package with a cash payout<a href=\"https:\/\/www.reuters.com\/business\/world-at-work\/starbucks-shift-four-day-work-office-three-says-ceo-2025-07-14\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.reuters.com\/business\/world-at-work\/starbucks-shift-four-day-work-office-three-says-ceo-2025-07-14\/\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/apnews.com\/article\/starbucks-return-to-office-remote-work-134eb6122e1dfffc5f319fbca083f5b3\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/apnews.com\/article\/starbucks-return-to-office-remote-work-134eb6122e1dfffc5f319fbca083f5b3\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/www.wsj.com\/business\/hospitality\/starbucks-reduces-remote-work-options-for-corporate-employees-69267e61\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.wsj.com\/business\/hospitality\/starbucks-reduces-remote-work-options-for-corporate-employees-69267e61\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/www.ksl.com\/article\/51345658\/starbucks-takes-aim-at-remote-work-says-some-employees-may-need-to-relocate-to-headquarters\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.ksl.com\/article\/51345658\/starbucks-takes-aim-at-remote-work-says-some-employees-may-need-to-relocate-to-headquarters\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-07-14\/starbucks-employees-required-to-work-four-days-in-the-office\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.bloomberg.com\/news\/articles\/2025-07-14\/starbucks-employees-required-to-work-four-days-in-the-office\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/www.cnbc.com\/2025\/07\/14\/starbucks-to-require-employees-in-office-four-days-a-week-offer-payouts.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.cnbc.com\/2025\/07\/14\/starbucks-to-require-employees-in-office-four-days-a-week-offer-payouts.html\" class=\"sc-19cc8fd2-0 iHosVH\"\/>.<\/p>\n<div class=\"paywall\">\n<p>CEO Brian Niccol emphasized the importance of in-person collaboration, stating, \u201cWe are reestablishing our in-office culture because we do our best work when we\u2019re together. We share ideas more effectively, creatively solve hard problems, and move much faster.\u201d The company\u2019s decision reflects a growing trend among major employers to roll back remote work privileges granted during the pandemic<a href=\"https:\/\/www.ksl.com\/article\/51345658\/starbucks-takes-aim-at-remote-work-says-some-employees-may-need-to-relocate-to-headquarters\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.ksl.com\/article\/51345658\/starbucks-takes-aim-at-remote-work-says-some-employees-may-need-to-relocate-to-headquarters\" class=\"sc-19cc8fd2-0 iHosVH\"\/>.<\/p>\n<h2 class=\"wp-block-heading\">The broader RTO wave<\/h2>\n<p>Starbucks is far from alone. Over the past two years, a wave of major corporations has issued similar return-to-office (RTO) mandates, signaling a decisive shift away from pandemic-era remote work flexibility. Here\u2019s how some of the world\u2019s largest companies have responded:<\/p>\n<h3 class=\"wp-block-heading\">Tech and retail giants<\/h3>\n<ul>\n<li><strong>Amazon:<\/strong>\u00a0<a href=\"https:\/\/fortune.com\/2024\/09\/18\/amazon-andy-jassy-ordering-full-time-return-to-office-rto-research-backtrack\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2024\/09\/18\/amazon-andy-jassy-ordering-full-time-return-to-office-rto-research-backtrack\/\" class=\"sc-19cc8fd2-0 iHosVH\">Announced in late 2024<\/a> that all employees would have to return to the office five days a week in the new year, ending hybrid and remote arrangements. The company cited improved collaboration and culture as key reasons<a href=\"https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/hubblehq.com\/blog\/famous-companies-workplace-strategies\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/hubblehq.com\/blog\/famous-companies-workplace-strategies\" class=\"sc-19cc8fd2-0 iHosVH\"\/>.<\/li>\n<li><strong>Apple:<\/strong>\u00a0<a href=\"https:\/\/fortune.com\/2022\/08\/15\/apple-return-to-office-policy-remote-hybrid-work\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2022\/08\/15\/apple-return-to-office-policy-remote-hybrid-work\/\" class=\"sc-19cc8fd2-0 iHosVH\">Since 2022<\/a>, Apple has required employees to be in the office at least three days a week, with CEO Tim Cook emphasizing the value of in-person teamwork<a href=\"https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" class=\"sc-19cc8fd2-0 iHosVH\"\/>.<\/li>\n<li><strong>Walmart:<\/strong>\u00a0<a href=\"https:\/\/fortune.com\/2024\/10\/23\/walmart-rto-backfire-mandate-sams-club-cto\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2024\/10\/23\/walmart-rto-backfire-mandate-sams-club-cto\/\" class=\"sc-19cc8fd2-0 iHosVH\">In May 2024<\/a>, Walmart required remote employees to relocate to central hubs, including its Arkansas headquarters, or risk losing their jobs. Hybrid schedules are still permitted, but most work must be in-person<a href=\"https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/arcrelocation.com\/back-to-office-mandates\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/arcrelocation.com\/back-to-office-mandates\/\" class=\"sc-19cc8fd2-0 iHosVH\"\/>.<\/li>\n<li><strong>Dell:<\/strong>\u00a0<a href=\"https:\/\/fortune.com\/2025\/01\/31\/dell-ceo-hybrid-work-return-to-office\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2025\/01\/31\/dell-ceo-hybrid-work-return-to-office\/\" class=\"sc-19cc8fd2-0 iHosVH\">In January 2025<\/a>, Dell ended remote work for most employees, mandating five days a week in the office for those living near a company location<a href=\"https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" class=\"sc-19cc8fd2-0 iHosVH\"\/>.<\/li>\n<li><strong>Disney:<\/strong>\u00a0<a href=\"https:\/\/fortune.com\/2023\/01\/09\/remote-work-bob-iger-disney-four-days-a-week-return-to-office\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2023\/01\/09\/remote-work-bob-iger-disney-four-days-a-week-return-to-office\/\" class=\"sc-19cc8fd2-0 iHosVH\">In January 2023<\/a>, CEO Bob Iger mandated a four-day in-office workweek for hybrid employees starting in March 2023, reversing earlier flexible policies<a href=\"https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/hubblehq.com\/blog\/famous-companies-workplace-strategies\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/hubblehq.com\/blog\/famous-companies-workplace-strategies\" class=\"sc-19cc8fd2-0 iHosVH\"\/>.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Financial services<\/h3>\n<ul>\n<li><strong>JPMorgan Chase:<\/strong>\u00a0Managing directors have been required to work in person five days a week <a href=\"https:\/\/fortune.com\/2023\/04\/13\/jpmorgan-return-to-office-leaders-5-days-full-time\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2023\/04\/13\/jpmorgan-return-to-office-leaders-5-days-full-time\/\" class=\"sc-19cc8fd2-0 iHosVH\">since 2023<\/a>, with broader office mandates for other staff. The company is reportedly considering extending the five-day requirement to all employees<a href=\"https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/hubblehq.com\/blog\/famous-companies-workplace-strategies\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/hubblehq.com\/blog\/famous-companies-workplace-strategies\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/www.linkedin.com\/posts\/joellalgee_remote-work-is-dying-in-2025-heres-my-activity-7282786969863049217-MAW5\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.linkedin.com\/posts\/joellalgee_remote-work-is-dying-in-2025-heres-my-activity-7282786969863049217-MAW5\" class=\"sc-19cc8fd2-0 iHosVH\"\/>.<\/li>\n<li><strong>Goldman Sachs:<\/strong>\u00a0Has pushed for a full return to the office <a href=\"https:\/\/fortune.com\/2022\/03\/10\/goldman-sachs-office-hybrid-remote-work-david-solomon\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2022\/03\/10\/goldman-sachs-office-hybrid-remote-work-david-solomon\/\" class=\"sc-19cc8fd2-0 iHosVH\">since 2022<\/a>.<\/li>\n<li><strong>Citigroup:<\/strong>\u00a0<a href=\"https:\/\/fortune.com\/2025\/02\/04\/citis-jane-fraser-is-bucking-the-rto-trend-in-the-hope-of-poaching-top-talent-from-the-likes-of-jpmorgan\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2025\/02\/04\/citis-jane-fraser-is-bucking-the-rto-trend-in-the-hope-of-poaching-top-talent-from-the-likes-of-jpmorgan\/\" class=\"sc-19cc8fd2-0 iHosVH\">In 2025<\/a>, Citigroup asked its U.S. workers who were previously remote to return to the office full-time, though some hybrid flexibility remains<a href=\"https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" class=\"sc-19cc8fd2-0 iHosVH\"\/>.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">The end of remote work?<\/h2>\n<p>While some companies, like <a href=\"https:\/\/fortune.com\/company\/airbnb\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/airbnb\/\" class=\"sc-19cc8fd2-0 iHosVH\">Airbnb<\/a> and <a href=\"https:\/\/fortune.com\/company\/spotify\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/spotify\/\" class=\"sc-19cc8fd2-0 iHosVH\">Spotify<\/a>, continue to embrace flexible or fully remote models, the prevailing trend among the largest employers is a decisive move back to the office. Executives cite collaboration, culture, and productivity as primary drivers, even as some employees push back or seek new roles with more flexibility<a href=\"https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/www.businessinsider.com\/companies-requiring-return-to-office-rto-mandate\" class=\"sc-19cc8fd2-0 iHosVH\"\/><a href=\"https:\/\/hubblehq.com\/blog\/famous-companies-workplace-strategies\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Go to https:\/\/hubblehq.com\/blog\/famous-companies-workplace-strategies\" class=\"sc-19cc8fd2-0 iHosVH\"\/>.<\/p>\n<p>Still, for all these mandates by Fortune 500 CEOs, a <a href=\"https:\/\/fortune.com\/2025\/07\/10\/real-estate-return-to-office-winners-losers-miami-florida-texas\/?preview_id=4271988\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/2025\/07\/10\/real-estate-return-to-office-winners-losers-miami-florida-texas\/?preview_id=4271988\" class=\"sc-19cc8fd2-0 iHosVH\">research note from Capital Economics<\/a> shows that office attendance as measured by keycard swipes was just 50% nationally as of the first half of 2025. Seattle and San Francisco were the only two major markets forecast to see office rents decline through 2029, the research firm also found. <\/p>\n<p>\u201cWe understand not everyone will agree with this approach,\u201d Niccol wrote in his letter to employees. \u201cWe\u2019ve listened and thought carefully. But as a company built on human connection, and given the scale of the turnaround ahead, we believe this is the right path for Starbucks.\u201d <\/p>\n<p>Starbucks did not respond to a request for comment.<\/p>\n<p><em>For this story,\u00a0<\/em>Fortune<em>\u00a0used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.\u00a0<\/em><\/p>\n<\/div>\n<div class=\"sc-f589bbd-0 cxVBqP article\" data-cy=\"subscriptionPlea\"><strong>Introducing the 2025 Fortune 500<\/strong>, the definitive ranking of the biggest companies in America.\u00a0<a href=\"https:\/\/fortune.com\/ranking\/fortune500\/?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=plea_text\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/ranking\/fortune500\/?&amp;itm_source=fortune&amp;itm_medium=article_tout&amp;itm_campaign=plea_text\" class=\"sc-19cc8fd2-0 iHosVH\">Explore this year&#8217;s list.<\/a><\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fortune.com\/2025\/07\/14\/starbucks-return-to-office-ceo-brian-niccol-voluntary-exit-cash-payment\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks has announced a significant shift in its workplace policy, requiring corporate employees to work from the office at least four days a week starting<\/p>\n","protected":false},"author":1,"featured_media":296832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[170],"tags":[],"class_list":["post-296831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newhampshiredigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/296831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newhampshiredigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newhampshiredigitalnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newhampshiredigitalnews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newhampshiredigitalnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=296831"}],"version-history":[{"count":0,"href":"https:\/\/newhampshiredigitalnews.com\/index.php\/wp-json\/wp\/v2\/posts\/296831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newhampshiredigitalnews.com\/index.php\/wp-json\/wp\/v2\/media\/296832"}],"wp:attachment":[{"href":"https:\/\/newhampshiredigitalnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=296831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newhampshiredigitalnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=296831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newhampshiredigitalnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=296831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}