Artificial intelligence is changing\u00a0both\u00a0the\u00a0way business\u00a0is\u00a0done\u00a0and\u00a0the skills\u00a0employers expect from the next generation of graduates.\u00a0Today\u2019s business students need the confidence to\u00a0identify\u00a0meaningful\u00a0use cases\u00a0for AI, write effective prompts, and\u00a0evaluate AI-generated\u00a0outputs\u00a0critically.\u00a0As AI literacy becomes a foundational business skill,\u00a0educators have\u00a0an opportunity\u00a0to help students develop it.\u00a0<\/span>\u00a0<\/span><\/p>\n Students are already using AI whether\u00a0it\u2019s\u00a0part of your course or not. The opportunity is helping them learn to use it thoughtfully, responsibly, and effectively before they\u00a0encounter\u00a0it in the workplace.\u00a0<\/span>\u00a0<\/span><\/p>\n For many instructors, that can feel like one more thing to teach. The good news?\u00a0Helping students build\u00a0AI literacy\u00a0doesn\u2019t\u00a0require becoming an AI expert or redesigning your course.<\/span>\u00a0<\/span><\/p>\n To help make that possible, Cengage created the\u00a0<\/span>AI Primer: Using\u00a0AI in Business Education<\/span><\/b>.\u00a0Available in select\u00a0<\/span>MindTap<\/span><\/a>\u00a0and\u00a0<\/span>CNOWv2<\/span><\/a>\u00a0Business & Economics courses, this new learning module gives instructors\u00a0an easy way\u00a0to introduce\u00a0<\/span>AI fundamentals\u00a0<\/span>and responsible AI use within the context of existing coursework.\u00a0<\/span>Rather than asking you to rethink your course, the AI Primer helps students build AI literacy alongside the business concepts\u00a0you\u2019re\u00a0already teaching.<\/span>\u00a0<\/span><\/p>\n It\u2019s\u00a0also part of\u00a0<\/span>Cengage\u2019s broader vision for AI<\/span><\/a>\u00a0integration\u00a0across the learning experience: thoughtfully embedded tools and learning experiences that help guide students, support\u00a0instructors,\u00a0and prepare learners for\u00a0their future careers.\u00a0<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n AI literacy goes beyond learning how to use AI tools. It helps students develop the durable skills and judgment they\u2019ll rely on throughout their careers. As AI becomes part of everyday business, graduates will increasingly be expected to evaluate AI-generated information, recognize where human judgment is needed, and use AI responsibly in professional settings.<\/span>\u00a0<\/span><\/p>\n Whether students pursue careers in accounting, finance, marketing, management or entrepreneurship, those capabilities are part of the professional toolkit\u00a0employers\u00a0value. By introducing AI literacy alongside existing business concepts, educators can help students\u00a0prepare for\u00a0an AI-enabled workplace while reinforcing the critical thinking and foundational knowledge at the heart of every course.<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n The\u00a0<\/span>AI Primer: Using\u00a0AI in Business Education<\/span><\/b>\u00a0is a concise, business-focused learning module available in select\u00a0MindTap\u00a0and CNOWv2\u00a0courses for Business & Economics.\u00a0<\/span>The AI\u00a0Primer\u00a0is designed to meet\u00a0students where they are \u2014 introducing foundational AI concepts through familiar business scenarios and real-world applications.<\/span>\u00a0<\/span><\/p>\n Students are introduced to:<\/span>\u00a0<\/span><\/p>\n Just as importantly, the Primer helps\u00a0establish\u00a0shared expectations around responsible\u00a0AI\u00a0use. Before students begin using AI in higher-stakes assignments or in the workplace, they build\u00a0a common understanding\u00a0of AI\u2019s capabilities,\u00a0limitations,\u00a0and\u00a0appropriate uses.\u00a0<\/span>\u00a0<\/span><\/p>\n Whether\u00a0you\u2019re\u00a0already exploring AI in your classroom or just getting started, the Primer provides an approachable place to begin. Because\u00a0it\u2019s\u00a0embedded within the course experience, you\u00a0don\u2019t\u00a0need to become an AI expert or redesign your syllabus to help students build AI literacy.<\/span>\u00a0<\/span><\/p>\n \u00a0<\/p>\n The AI Primer\u00a0is part of\u00a0<\/span>Cengage\u2019s\u00a0broader\u00a0approach to AI<\/span><\/a>\u00a0across the learning experience, bringing together AI literacy, AI-powered learning experiences, and instructor support within the platforms educators already use.<\/span>\u00a0<\/span><\/p>\n The Primer helps students build\u00a0foundational\u00a0AI\u00a0knowledge, introducing the concepts,\u00a0skills\u00a0and responsible practices\u00a0they\u2019ll\u00a0need to work confidently with AI throughout their careers.\u00a0As\u00a0students\u00a0progress through their coursework, they can reinforce those skills through AI-powered learning experiences, including\u00a0<\/span>MindTap\u2019s AI-powered video activities<\/span><\/a>.\u00a0<\/span>Student Assistant<\/span><\/a>\u00a0provides\u00a0contextual guidance as students work through\u00a0their assignments, while\u00a0<\/span>Instructor Assistant<\/span><\/a>\u00a0gives educators actionable insights to help\u00a0identify\u00a0learning gaps and provide support earlier.<\/span>\u00a0<\/span><\/p>\n Together, these connected capabilities help prepare students for an AI-enabled workforce<\/a> while strengthening teaching and learning every step of the way.<\/span>\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n MindTap\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n You can find the AI Primer: Using AI in Business Education at the beginning of the Learning\u00a0<\/span>Path\u00a0in MindTap.\u00a0<\/span>\u00a0<\/span><\/p>\nBuilding AI literacy alongside business fundamentals<\/span>\u00a0<\/span><\/h2>\n
Meet the AI Primer: A practical way to build\u00a0AI literacy\u00a0within your course<\/span>\u00a0<\/span><\/h2>\n
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Part of a connected learning experience\u00a0designed to prepare students for the future\u00a0<\/span>\u00a0<\/span><\/h2>\n
How to access the AI Primer<\/span>\u00a0<\/span><\/h2>\n