The New 72-Hour Water-Cream That Hydrates Any Skin Type
Introducing a spring refresh for your skin: a new next-generation water-cream that works for every skin type—from oily to combination to sensitive to dry (like Gwyneth’s). In a study, 97 percent of the people who tried it saw a visible transformation in their skin (think more hydrated, brighter, less oily).** In a clinical study, 100 percent were instantly more hydrated—and the effect lasted for up to 72 hours.*
“I love the way the hydration lasts—up to 72 hours is just amazing. It’s brilliant for a minimalist like me,” says Gwyneth. “And it feels fantastic on my skin.”
Natural moisturizing factors, antioxidants, and a special ferment help to deliver long-lasting hydration, support the skin’s microbiome, strengthen skin barrier function, and help defend against free radical damage. At the same time, these ingredients help plump, brighten, and visibly reduce pores.
The cream is practically weightless on skin, layers easily (under makeup, sunscreen, and skin care), and leaves a fresh, satin-matte finish.
Delivers Long-Lasting Hydration and More
clinically proven
100% showed increased hydration for up to 72 hours after just one application.*
what you’ll see
More balanced skin, with less visible pores, in just one week.**
Softer skin, plumped with moisture, in just one week.**
Brighter, healthier-looking skin in just one week.**
*Clinical measurements taken after a single application on 35 subjects ages 18 to 58.
**Consumer-perception study taken after one week of twice-daily application on 32 subjects ages 30 to 75.
Beautifully Multipurpose
Delivers immediate and long-lasting hydration.
Adapts to your skin’s needs throughout the day to balance out excess oil.
The satin-matte finish is brilliant as a primer under makeup and under sunscreen.
sugar beets and Adzuki bean sprouts
Deliver immediate and long-lasting hydration.
FERMENTED astragalus root
Moisturizes and revitalizes for healthy-looking skin.
Niacinamide
Restores skin’s barrier by locking in moisture.
Noni Fruit Extract
Balances skin and refines the look of pores.
Kale Sprouts and Upcycled Olives
Help boost skin’s radiance.
Fits into Any Routine
cleanse and treat before
“It feels fantastic on my skin.”