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The New 72-Hour Water-Cream That Hydrates Any Skin Type

Written by: Jean Godfrey-June

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Published on: March 31, 2024

woman posing with goop beauty 72-Hour Supercharged Hydrating Water-Cream

Introducing a spring refresh for your skin: a new next-generation water-cream that works for every skin type—from oily to combination to sensitive to dry (like Gwyneth’s). In a study, 97 percent of the people who tried it saw a visible transformation in their skin (think more hydrated, brighter, less oily).** In a clinical study, 100 percent were instantly more hydrated—and the effect lasted for up to 72 hours.*

“I love the way the hydration lasts—up to 72 hours is just amazing. It’s brilliant for a minimalist like me,” says Gwyneth. “And it feels fantastic on my skin.”

Natural moisturizing factors, antioxidants, and a special ferment help to deliver long-lasting hydration, support the skin’s microbiome, strengthen skin barrier function, and help defend against free radical damage. At the same time, these ingredients help plump, brighten, and visibly reduce pores.

The cream is practically weightless on skin, layers easily (under makeup, sunscreen, and skin care), and leaves a fresh, satin-matte finish.


  1. goop Beauty 72-Hour Supercharged Hydrating Water-Cream

    goop Beauty
    72-Hour Supercharged Hydrating Water-Cream
    goop, $68/$61 with subscription

    SHOP NOW

the results

Delivers Long-Lasting Hydration and More

clinically proven

100% showed increased hydration for up to 72 hours after just one application.*

what you’ll see

More balanced skin, with less visible pores, in just one week.**

Softer skin, plumped with moisture, in just one week.**

Brighter, healthier-looking skin in just one week.**

*Clinical measurements taken after a single application on 35 subjects ages 18 to 58.

**Consumer-perception study taken after one week of twice-daily application on 32 subjects ages 30 to 75.

multipurpose infographic

Beautifully Multipurpose

water drop logo

Delivers immediate and long-lasting hydration.

water drop logo

Adapts to your skin’s needs throughout the day to balance out excess oil.

water drop logo

The satin-matte finish is brilliant as a primer under makeup and under sunscreen.

key ingrdients

sugar beets and Adzuki bean sprouts

Deliver immediate and long-lasting hydration.

FERMENTED astragalus root

Moisturizes and revitalizes for healthy-looking skin.

Niacinamide

Restores skin’s barrier by locking in moisture.

Noni Fruit Extract

Balances skin and refines the look of pores.

Kale Sprouts and Upcycled Olives

Help boost skin’s radiance.

woman posing

Fits into Any Routine

Gwyneth Paltrow

“It feels fantastic on my skin.”

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